Issue Killers Traineeship

Brief

Issue Killers is a traineeship that equips young professionals to create positive societal impact. The challenge was to recruit motivated participants across multiple program editions and reach its targets.

Approach

I developed and executed the digital growth strategy, combining Meta advertising, creative content, landing page optimisation and data-driven campaign management. Continuous testing allowed us to improve messaging and maximise application quality.

Result

The campaigns consistently attracted engaged applicants, reducing the cost-per-lead (CPL) from 19 euro to 3 euro. Simultaneously, the program's visibility was strengthened and reached all participant targets across editions.