SELECTED WORK / CASE STUDY
Roomflow
Strategy, creative and measurable growth
Brief
Roomflow wanted to grow awareness for its interior design app and validate demand among a design-conscious audience. The goal was to create a scalable acquisition strategy that balanced creative storytelling with measurable growth.
Approach
I developed an organic social strategy supported by audience research, creative testing and performance-driven messaging. By continuously analysing content data, we refined creative experiences to improve virality and app conversion.
Result
Organic virality (>500k views) across 10 videos subtly promoting Roomflow with a 0.2% conversion rate to app (industry benchmark of 0.1%).
Catch the next wave
Let’s make your next growth move count.
I work with purpose-led teams ready to turn clear strategy into sustainable momentum.